BUILDING PROFITABLE GROWTH THROUGH EXPERIENCE AND SUSTAINABILITY

Watch the President Director's Message

Assalamualaikum Warahmatullahi Wabarakatuh.
Shalom, Om Swastiastu, Namo Buddhaya, Salam Kebajikan

Happy New Year 2026! At the beginning of this year, on behalf of Alfaland Group, I would like to express our gratitude and praise to God Almighty for His blessings that have enabled us to go through 2025 with many valuable experiences and achievements. Our previous corporate focus, “The Year to Build Momentum and Transforming Futures,“ marked a year of seizing momentum to grow and transform.

With a strong spirit of giving our best to the company and upholding the Alfalanders cultural values of “PRIDE,“ I encourage all employees both at the head office and across all business units to continue strengthening our business foundation in 2026 through transformation.

Transformation in this context is not only about upgrading facilities, but also about strengthening our determination, work culture, and commitment to grow toward a better future.

The year 2026 is also a very important milestone for Alfaland Group. I am proud to introduce our new Corporate Vision and Mission, effective starting 2026.

• Vision of Alfaland Property: To become the partner of choice in property development and management, delivering value and sustainability to enhance quality of life.
• Vision of Alfaland Hospitality: To become the hospitality company of choice, rooted in the charm of Indonesia, guided by global standards, and driven by sustainability values.
• Mission of Alfaland Property & Hospitality: To develop quality and sustainable property and hospitality businesses by blending the warmth of Indonesian culture with international service standards.

Alfaland Group also launches our new 2026 theme: "Building Profitable Growth Through Experience and Sustainability."

• Profitable Growth, focuses on the performance of each business line in pursuing business growth through increased profitability.
• Experience & Sustainability, emphasizes that in pursuing maximum profit, it must be balanced with improving customer satisfaction and loyalty through memorable product and service experiences. Alfaland Group is committed to further enhancing sustainability programs and strengthening collaboration with environmentally friendly partners.

On this occasion, I would also like to extend my sincere appreciation to our business partners, media partners, and all customers of Alfaland Group's property and hospitality business units for the trust and cooperation that have been established thus far. May our synergy and collaboration continue to grow stronger in the future.

To the Board of Directors and all employees of Alfaland Group, I also express my heartfelt thanks for your dedication and contributions to the company's progress. Let us move through 2026 with POSITIVE VIBES as one unified Alfaland Group, focusing on achieving the best results for our shared success.

Alfaland... One Goal, One Culture!

Wassalamualaikum Warahmatullahi Wabarakatuh.
Greetings of peace and prosperity to all of us.